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Prosocial Behavior’s Impact on Physician’s Performance: An Empirical Investigation in Online Healthcare Community



时间:2020年12月17日(周四) 上午9:00-10:30

地点:腾讯会议ID 304 834 693


王建军,大连理工大学,经济管理学院,教授,博士生导师。美国东卡罗来纳州立大学商学院博士后;佐治亚州立大学商学院访问学者;2013年入选教育部“新世纪优秀人才支持计划”。主要研究领域为:医疗服务管理、数据科学、电子商务与物流等。国家创新群体成员,教育部创新团队成员。主持国家自然科学基金项目3项,其它省部级项目2项。在《Omega》、《Information & Management》、《International Journal of Production Research》、《Computers in Human Behavior》、《Computers & Operations Research》、《International Journal of Production Economics》、《Transportation Research Part E》、《IEEE Transactions on Systems, Man and Cybernetics: Systems》等国际SSC/SCI期刊发表论文60余篇;在《系统工程理论与实践》、《系统工程学报》、《科研管理》、《南开管理评论》等基金委管理科学部认定A类期刊发表论文40余篇。


With the development of information technology, online healthcare community has gradually become a new channel to solve the shortage of medical resources. Physicians, as providers of medical services and information in the community, play an important role in the community. Scholars have studied various factors affecting physicians' online performance in order to attract more physicians to join the community and make the community develop continuously. However, the impact of physicians' prosocial behavior on online performance has not been verified. We test hypotheses on 6204 physicians in an online healthcare community (OHC). The results of data analysis show that prosocial behavior can improve physicians' online performance only when the strength of prosocial behavior is below the tipping point. In addition, the influence of prosocial behavior is heterogeneous for physicians with different online word-of-mouth (WOM) and professional titles. For physicians with higher WOM, this effect of prosocial behaviors still exists, but it does not improve the performance of physicians with lower WOM; for physicians with lower professional titles, focusing on the quality of prosocial behavior is more conducive to performance improvement while for physicians with higher professional titles, increasing the number of prosocial behaviors would be more conducive. The results encourage physicians’ engagement in prosocial behaviors and give some implications on how to perform the behaviors strategically.